About BaouRouge
BaouRouge is old southern French meaning “Red Hill”, from the red earth of Provence, a region of natural wonders, pleasant climate and exquisite cuisine. There, nestled atop a Baou Rouge is where the land meets the sea and where I have my roots; a landmark to locals, and a place of deep personal significance. As BaouRouge designs are created from scratch, or thoughtfully enhanced to bring out the best functionalities, it is in honor of many precious memories that the name was chosen to identify products with true utility, value and beauty.
In ancient China, seals were symbols of high office. Delicately carved and highly personal, signature seals were widely used from conducting business to art. Paintings and calligraphies for instance, were often adorned with several seals beyond that of the original creator as prestigious owners would affix their personal stamps to indicate that the piece was worthy of their collection thereby becoming an integral part of the art itself. Having lived over 20 years in Asia, I entitled myself to a little cultural appropriation and imagined the logo, BaouRouge to appear similar to a Mandarin’ stamp, with the red ink, nine squares, one for every letter of the name BaouRouge, each made of concentric lines resembling traditional Chinese characters, yet still perfectly readable. Today, I proudly affix this seal on products that I find worthy, beautiful and bring genuine benefits. Those are products I designed myself from the ground up, or enhanced from an earlier design, making them absolutely unique. I am a user first and foremost, and I listen to feedback.
BaouRouge may be a small brand, but I believe in it on a giant scale! I am also not alone in this venture. I am happy that BaouRouge directly supports families instead of shareholders. Your patronage buys groceries and sends kids to school. That is invaluable!
Pierre-André Divisia – EI (Entreprise Individuelle)
Founder, BaouRouge.
BaouRouge is a registered trademark with the National Institute for Industrial Property in France (INPI # 154236505)
France / EU – Pierre-André DIVISIA is registered with the French Chamber of Commerce (SIRET 802 157 883 00017)
Registered with the Agence de la transition écologique (ADEME). N° identifiant unique: 533154: FR234525_01RVJZ
BaouRouge, clever designs, unique products.
BaouRouge on Amazon.
Established in 2014 as a Private Label on Amazon stores, the first BaouRouge products were originally distributed almost exclusively through the global e-commerce giant. This catalog eventually grew along that of many third party vendors, proposing a larger range of products over time. Many of those products are no longer proposed commercially as our working relationship with Amazon was significantly scaled back following repeated and ongoing abuse.
Dominant platforms like Amazon have been incredible forces in both the online and traditional retail landscape, and there is no denying the convenience they bring to customers. Small entrepreneurs often cannot exist without those platforms. Thank you for supporting small businesses.